Portraiture


30
Jan 12

Precious Polaroid 804

Portrait of Michael Winokur by James Lesko, second sheet of film and we're off to a good start.

My friend James and I spent Saturday in my studio shooting some of the last Polaroid 8×10 film in the world. James brought over his beautiful Linhof 8×10 view camera – what a stunning example of mechanical engineering. We experimented with some black and white Polaroid 804 and a processor I had found on eBay. Neither of us had ever used this film before. All I can say is I wish I were shooting 8×10 Polaroid by the box back when it was still being made. It’s a slow methodical process but one with exactly the magic that people talk about when they romanticize photography.

James inserting the Polaroid film holder into his Lindhof Master Kardan.

The film was almost 10 years old. The processor in unknown condition. We could just have easily found out that neither worked. It could have been a hugely expensive pile of garbage. It was not garbage, it was amazing. All these years later it still made pictures that have that Polaroid goodness.

Shooting and processing 8×10 Polaroid requires - according the the instructions - 33 steps. From inserting the negative in the holder to placing the positive in the processor and timing the development to finally peeling the print from the negative. We shot 8 pictures in about 5 hours. We could have been faster but we didn’t want to waste any film. Oh, we did waste film. The first sheet got flared and then we mis-processed a sheet – that’s an expensive mistake about on par with shattering a bottle of fine wine.

The very first sheet we exposed, showing light leaks form improper handling.

 

Let us not give all the credit for this look to Polaroid. The Linhof camera fitted with a Heliar 360mm lens is special all by itself. One of the reasons this camera is exceptional for portraiture is that huge 8×10 image area. Technology companies have done wonders with small sensor digital cameras. But there is no changing the physics that govern light and optics. The bigger the imager (in this case 8×10) the longer the focal length of the lens which creates a “normal” field of view.  The longer the focal length the greater the compression and shallower the depth of field.

Back to the Polaroid. The science side of photography is all about controlling variables. E.g. processing time and temperature effect film speed and contrast which in turn effect exposure. Many of these variables are well documented. In the case of 10 year-old film, the temperature vs. processing time side of the equation  is a mystery. We started at the recommended 45 seconds and quickly doubled that to 90. With a decent supply of film that was all manufactured and stored under the same conditions we could determine the “right” processing time. Since that’s not possible we tried some variations around 90 seconds then accepted that as optimal.

This incredible day of making pictures purely for the sake of experimenting with the medium reminds me how much I loved working with Polaroid films, especially Type 55. It of course also reminds me how betrayed photographers feel by Polaroid for taking away integral film. There are fine-art photographers whose entire style was based on Polaroid’s films, if I’m annoyed by loosing this film I’m sure they are devastated.

The ghostly Polaroid negative just after being peeled away from the positive print.

There has never been more interest in photography and never have we seen more people building small companies devoted to photography enthusiasts. Somehow the MBA’s at Polaroid thought it would be better to hire Lady Gaga then to make even small amounts of the film that made them a worldwide brand. All we can hope for is the impossible. Impossible project that is. Maybe in years to come there will be more of this film. But there are very few 8×10 cameras, so it’s kind of hard to imagine. There are however tons of 4×5 cameras, I am told that 4×5 integral film like type 55 will never be made again. Polaroid destroyed the equipment. Fuji still makes a 4×5 instant film, it’s very good but it’s not the fine-art media that Polaroid’s films were.

 

Digital photograph of the ground glass

Michael Winokur photograph by James Lesko

 

James seen on the ground glass of his Master Kardan

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28
Mar 11

A call from one of my favorite magazines

Over many years Colors Magazine has been an innovative and irreverent magazine. The kind of publication that is constantly experimenting. It’s also been an interesting home for photography from all over the world. I was really happy to have a call from Mauro Bedoni back in December to shoot a feature for their Collector’s Edition. Colors is a monograph, each issue is on a single subject. This issue was to be about people with interesting collections. I finally got a copy of the magazine this month so now I can share the work here.

In addition to an assignment from a publication I’ve always admired I had the pleasure of meeting Nathan Shedroff, who collects items from The Concorde. Nathan is also on the faculty at CCA and we have some mutual friends. It’s a great thing about being a photographer that projects often come with the bonus of meeting fantastic people and making new friends.


I really like how Colors used the photos, my work with Nathan is in the very front of the magazine. I also hear the work is on view right now at Le Royal Monceau Hotel in Paris, so drop by and let me know how it looks.

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21
Jan 11

Volunteering making portraits …

Volunteering making portraits of designers for AIGA #cpm11

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29
Jul 10

AAA Case Study Real People for an honest brand.

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Over the last two years I have been working with AAA’s creative director to build a body of portraits of employees, members and executives that tell the “who” of the AAA brand. The images have been used in annual reports, billboards, direct mail, employee facing and outbound collateral.  AAA’s goal is to differentiate itself from competitors who are using generic lifestyle images in their collateral. This summer when AAA was working with their agency Eleven on a billboard campaign they presented my portraits of customers as an option for the campaign. This is the work you’ve been seeing around Northern California, Nevada and Utah this month.

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What’s real and authentic is what matters.

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An authentic company brings real value to the world, and makes the right choices—choices that support the community and the customers that make their success possible. Authentic is honest, and honest is what today’s customer demands.

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Real people aren’t models who look like customers—real people are customers. They’re also employees, and executives. They’re the dads, doctors, and kids customers see as the people in their community and themselves. Real people are your most authentic and powerful marketing resource—let them help you tell the brand’s story.

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Next I expect to see AAA using employees, like this ERS drive, in internal and external communications.

AAA_case_study11The portrait photography took place with studios set up in small offices at a casting agency and a recording studio. We were working with AAA members as they were coming in to meet with Eleven to be considered for TV and Radio spots.

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These images of employees were for AAA’s annual report, one of the first projects I did for them.

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More Versions of the billboard campaign, here in S.F.

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and on Rte. 80 in Vallejo

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25
Mar 10

The Montages

Inspired by David Hockenys Pearl Blossom Highway, this is one of a new series of montages Ive been shooting here in the studio.

Inspired by David Hockeny's Pearl Blossom Highway, this is one of a new series of montages I've been shooting here in the studio.

Since we moved into the new studio I’ve been exploring and really enjoying the new space. Right away I started a new personal project making portraits of freckled people. That series is now online here. Since I had cool people coming to the studio to sit for me I figured I could try something even more experimental then the freckles project. This series, which was inspired by David Hockeny’s Pearl Blossom Highway allows me to explore each subject through a series of detail images, this one of Ria Murphy is comprised of 69 individual photographs. I used an old Apple Box which I inherited when I moved into the studio as a unifying element in the series, it and the space itself are the only consistencies in these montages. Because of the nature of this project, you can’t tell if you have something good until you assemble all the parts, it has some of the magic and surprise that we all used to love with film.

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8
Feb 10

Editing Freckles

I am working on an ongoing portrait series featuring Freckled people. When I moved into the new studio space in October I had a couple shoots here before we’d even unpacked. Then there was some down-time over the holidays. I wanted to get busy shooting in my new studio. So I invited my friend Zara over, I knew she would be a great portrait subject (she is in the bottom row 4th and 5th from the right, just to the left of the pen). After her the idea of photographing freckled people took on a life of its own. I’ll be posting more about this as we edit and print.

- Michael

p.s. Know someone with fantastic freckles, send them my way.

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29
Oct 07

The Gowlandflex isn’t for everyone

There is no doubt the Gowlandflex is a hard camera to work with. In my mind much easier then any other 4×5 camera but that’s not saying much on the easy – hard spectrum.

I hope he doesn’t mind but here are some photos of my friend David McLain trying to use my Gowlandflex. David’s an amazing photographer but he is used to working fast and light on assignments for National Geographic. Check him out at www.davidmclain.com or www.mergegroup.com. These photos were taken by my buddy Kevin Stokes www.stokes-web.com












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18
Sep 07

George Schultz at Stanford

I photographed George P. Schultz yesterday at Stanford University. The shoot was digital and involved a car full of gear, of course I had to bring the Gowlandflex along for some extra fun. This is a perfect example of the strength of this camera. We were shooting fast (I think we had 20 minutes of Mr. Schultz time) at multiple locations. There was no way I would have introduced a regular 4×5 camera into this shoot. With the Gowlandflex I was able to literally put the Canon DSLR down and pickup the Gowlandflex and make a couple exposures without really changing the pace of the shoot. My only gripe is with the evil Polaroid they really should be ashamed of their quality control. At $90 per pack I find myself throwing away 2-3 sheets of film that self destruct in the film holder.

-Michael

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20
Aug 07

Artist Portrait

This simple portrait represents for me what I love about using Polaroid Type 55 (and the quality that started this absurd foray of mine with the Gowlandflex). The tonality and detail this film produces is just delicious. I’m not a technologist and I can’t quantify what makes this medium special for me but what I keep coming back to are silky smooth midtones and the unpredictable nature of the emulsion (that’s a nice way of saying developing flaws are part of the fun).

For those who care about this sort of thing, this image was made with the Gowlandflex and Rodenstock 180mm f5.6 wide open. The lens was synced with two Hensel heads in soft boxes, powered by a 1500ws Vela pack.

Cheers,

Michael Winokur

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31
Jul 07

180mm

Many photographers who were making images with medium and large format cameras switched to the 35mm format when we switched to digital. This was both to adopt some of the best, fastest advancing technology and because affording a 30K medium format digital back is just not easy. Even though the cameras we adopted are amazing in their abilities and sophistication, there is a critical difference between them and their larger format sisters. A larger sensor (or piece of film) allows a longer lens while still maintaining that same ‘normal’ field of view. So a 35mm camera uses a 50 mm lens to accomplish what a 180mm lens does on a 4×5. The vital difference is that the longer lens has more compression and less depth. A quality I appreciate in portraiture.

I’m still hoping for a larger sensor (not in megapixles but in physical size) – right now almost 6 by almost 4.5 is the biggest thing going. I would like a 6×8 cm sensor so I can start shooting with my Fuji GX camera again. Meanwhile Polaroid 4x5s are good diversion from shooting dSLRs

-Michael Winokur Photography

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